Sixty3Energy Brand Guidelines

Brand Identity

Brand Name: Sixty3Energy
Domain: sixty3energy.com
Tagline: Fueling Energy, Health & Vitality After 60™
Brand Personality: Trustworthy, Encouraging, Professional, Science-based, Optimistic, Senior-friendly

Brand Positioning

Sixty3Energy is a trusted online resource dedicated to helping adults 60+ increase energy, improve wellness, stay active, and live independently through nutrition, exercise, healthy habits, and preventive health education.

Color Palette

Typography

Headings: Georgia, "Times New Roman", serif — communicates trust and authority

Body Text: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif — clean and readable

Body text sample — clear, readable, and accessible at all sizes.

Logo Usage

• Always maintain clear space around the logo equal to the height of the "6" mark
• Do not distort, recolor, or rotate the logo
• Use the white version on dark/colored backgrounds
• Minimum size: 120px wide for digital, 30mm for print

Logo Variants

Full logo (color): /static/assets/logo.png
Full logo (white): /static/assets/logo-white.png
Icon mark: /static/assets/logo-mark.svg

Recommended Email Addresses

• info@sixty3energy.com — General inquiries
• support@sixty3energy.com — User support
• newsletter@sixty3energy.com — Newsletter management
• admin@sixty3energy.com — Administrative
• hello@sixty3energy.com — Friendly contact

Voice & Tone

• Warm and encouraging — Never condescending or alarmist
• Evidence-based — Cite credible sources; avoid exaggerated health claims
• Accessible — Plain English; avoid medical jargon where possible
• Empowering — Focus on what people CAN do, not limitations